Essentials of Economics

Krugman, Paul; Wells, Robin

4th ed.

New York: Worth Publishers, Macmillan Learning, 2017

p. 229

With advances in order fulfillment technology that get customers’ orders to them quickly, e-commerce sellers have been able to capture an ever-greater share of sales from brick-and-mortar retailers.

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p. 255

An outlet store serves the same purpose: by offering merchandise for low prices, but only at a considerable distance away, a seller is able to establish a separate market for customers who are willing to make the effort to find lower pricesxguiollargxand who therefore have a relatively high price elasticity of demand.

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